The mobile game PUBG Mobile has announced a collaboration with the K-pop group BabyMonster to mark its seventh anniversary. The partnership, available until May 6, includes themed in-game elements, exclusive items, and interactive challenges inspired by the group.
Special in-game features
Players will have access to in-game content based on BabyMonster‘s visual and musical identity, including themed buses in the Erangel and Rondo maps, allowing interactions with messages from the members. Additionally, special photo zones and interactive booths will be available, enabling players to capture moments within the group’s universe.
The collaboration also introduces a themed boombox that allows players to listen to BabyMonster‘s music while playing. Additionally, a new dance based on the song “DRIP” has been integrated into the game, allowing players to perform choreography inspired by the group. Exclusive items and in-game events, such as the Festive Party, will also be launched, challenging participants to complete tasks and accumulate points to earn special rewards.
About BABYMONSTER
The group BabyMonster, formed by YG Entertainment, has been making a name for itself in the music industry with its debut studio album “DRIP” and a world tour. The lineup includes members RUKA, PHARITA, ASA, AHYEON, RAMI, RORA, and CHIQUITA.
Official statements
Vincent Wang, Head of Publishing at PUBG Mobile at Tencent Games, highlighted the significance of the partnership: “With PUBG Mobile’s seventh anniversary, we aim to deliver innovative and engaging content to players. BabyMonster‘s rise in the music industry makes this collaboration a natural fusion of music and gaming.”
YG Entertainment also commented on the partnership: “This collaboration offers a new way to connect with BABYMONSTER, blending the excitement of gaming with music.”
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